Task 2a: Oppurtunities

Creation of corporate identity

When it comes to the creation of a corporate identity, you need to be

 recognizable and professional because this is how you represent yourself as a business. for example ITV have a clear and basic design for an Ident however it is very recognizable. Having a corporate identity is an opportunity because can help you draw a new audience and viewers. however when presenting yourself you want to attract the audience and potential partners. This could be an opportunity because it can attract your audience and make them want to come back and continue to watch your channel furthermore this could advantageous when trying to get attention from larger companies because it will stand as your corporate identity.

Branding of content

The Branding of content in this Ident is just the 4 Music Logo bouncing around which can also help establish the tone of the channel for example from the movement of the Ident bouncing around this could maybe show the audience that they're trying to attract could be "playful and "youthful". This may appeal to the audience because the duration is short and this is done for a reason because the current youth have very short attention so this short Ident can hold the audience's attention for the duration of the advert. this can be an oppurtunity because it can keep up to date with trends for example the youth today have a very poor attention span so a fast paced ident like this will attract this sort of audience.

Creation of tone

Cartoon Network as a corporate company is trying to create an identity that show that the channel is "Humorous" and "Fun". Cartoon Network is a channel that is usually associated with children's programmes for example from the ident we can establish that the channel is humorous and because how the ident is made for example if you look at the Ident the logo has been split into two separate characters and all of the ident and its characters are animated and there is a soft pink and the colour soft pink is associated with moods such as sweet, nice and playful. the encouragement of brand loyalty can be the humour that is involved. this is an oppurtinity because when you set a tone you can specialize in certain types of people for example if you have an artistic tone the purpose of that would be to attract people such as artists.

Appeal to target audience

The Interaction and appeal with the viewers in this suite of Idents is quite strong because the viewers are gripped because from this Ident they can establish what they're going to watch. I would say the Ident is Entertainment led because it grips the audience however the Ident can give the information of the genre of film that is on next. appealing to the viewers is an oppurtunity because if you appeal to your viewers and audience you can keep them coming back consequentially to view your channel.

Encouragement of brand loyalty 

When it comes to creating brand loyalty, you have to have something that will keep the Viewers coming back and i have used sky sports as an example because they use an interactive factor such as a red button to keep their audience coming back. so by creating this connection and illusion that the customer is able to see more content keeps them coming back. the purpose of brand loyalty is essentially creating a relationship which your audience which is an oppurtunity because you can widen your audience.