TASK 1

      i.            channel's identity

         ii.            to brand the channel

In order to brand a channel you need a logo or a number or a letter that is key for example BBC Three , the three is crucial when advertising.

        iii.            Brand loyalty

brand royalty is a promise that a consumer makes when they can only use one consumer and a certain product.

        iv.            to market

to wide and research and resource various resources.

         v.            segmentation

to break down and divide areas of the market.

        vi.            provide information

        vii.           rebrand the channel

Task 2

  4 Music
This Ident for 4Music has colours, typography and it brands the channel for example the text which says music is incorporated into the number for also there is a soundtrack which says the name of the channel " 4 Music". then at the end it has a transition to a page that displays their URL.

Cartoon network

 This ident for cartoon network is quite suitable for the target audience because the target audience being means that the creators of this advert knew their audience. also the is humour in this ident and also the CN which are the letters that identify this channel.

BBC one

This is an ident for the BBC, one of the main characteristics of this is key colour.  The key colour we pick up is red, which is associated with the BBC.  Through this we have typography, which is the BBC One text.  There is animation used on the red streamlines of the motorbikes.

BBC One

This is similar to the BBC bikes ident.  The movement of the bikes is similar in this video. The visual display display of showing the BBC One text in the middle of moving subject, this seems to be a frequent visual affect that BBC use.

ITV

This ident for ITV is quite basic as the footage used is just stock footage of swimmers exiting the sea with ITV's logo placed on top of the footage. The ITV logo is used tol identify the footage and the channel as theirs.


MTV

This ident made by MTV is for Christmas. In order to connect with the audience, they have used dogs as it can be seen to be humorous and heartwarming.  There is use of typography, animation and diagetic sound.


Task 3 Cornell Notes

Keywords	Notes
History of idents	Idents have been around since the early 1950’s.  They are used to identify channels by their logos.
First at idents	The first recognisable ident was made by the BBC, everyone called this bat wings.
Today	Today idents tend to be colourful short films which are either animated or have a sense of real life imagery.
How and ident works	In order for the purpose for an ident to work, you need a recognised logo, number or letter which can identify the channel.
Idents	Some idents will be created to represent the channel and the following programme, for example, FX which is a crime channel have an ident which is related to the programme CSI.
Links to idents	Some channels have subsidiaries of each other, which others idents tend to be similar.
Opportunities	Idents are a way of promoting a TV channel and also a way of showing what the channel has to offer to target audience.
Re-branding	When ITV had a relaunch, they rebranded their logo to show a creation of their image.
limitations	When creating idents, there are some limitations, for example, the typography they choose must be readable to their audience and must be suitably linked to the channel.
Creative communication	BBC One is an example of the change in idents, for example, their first ident was a globe which is a circle, this has continued to their theme.  This is apparent as in 2008, the swimming hypos were swimming in a circle.

Task 4