ITV: A House is a Home

Continuity of Design

Theme
The theme of our the suite of Idents was based around cosy lifestyle at home and we called it "A House is a Home".
Tone
The tone that we tried to give off in our ident, was this whole idea of having a lazy day in and doing things that would be associated with that for example "Making a cup of tea"or "Watching TV".
Brand Identity
when promoting your branding and presenting it is important for it to be recognisable and visible in order to fit in with the theme of "A House is A Home". when considering how to embed the logo i decide to draw the logo out in salt in order to relate it to the them of house hold items and food.
Appeal to Target Audience
This could appeal to my target audience because at first glance it just looks like a sequence of someone making a coffee so the audience would naturally watch to the end for the logo reveal so thats why i made sure i didn't make my logo present to the very end. the reason why this may also appeal to the target audience is because it can draw the viewer because its also quite relatable.
Re-branding