Task 1B: Design and Purpose

1. Design: density of information; space and time; screen tempo; interaction with viewers; information-led; entertainment-led
   
   Purpose: identity; branding; marketing; packaging and re-packaging; scheduling; segmentation within scheduling 

  4 Music

This Ident for 4Music has colours, typography and it brands the channel for example the text which says music is incorporated into the number for also there is a soundtrack which says the name of the channel " 4 Music". then at the end it has a transition to a page that displays their URL. When it comes to creating a corporate identity you need to make sure that it's everything to a professional standard, because this is how the channel represents themselves to existing audiences and potential audiences. The Branding of content in this Ident is just the 4 Music Logo bouncing around which can also help establish the tone of the channel for example from the movement of the Ident bouncing around this could maybe show the audience that they're trying to attract could be "playful and "youthful". This may appeal to the audience because the duration is short and this is done for a reason because the current youth have very short attention so this short Ident can hold the audience's attention for the duration of the advert. Also if you look at the choice of colour for example in the Ident the colours are blue, pink and silver which can represent a playful and bright layout. The encourage of brand loyalty during the advert would be that the makers of the ident left a link to a website which can potentially create a interactive factor to the TV Channel. When it comes to design the density of information on page is quite bare however the space on screen is quite big at the start of the ident and then the ident begins to come closer. the Screen tempo of this ident is moderately fast however there is enough time to leave a link on screen for the audience to interact with. During the ident there is very little information left in the mind of the audience so i would say this is entertainment led.

Cartoon network

 This ident for cartoon network is quite suitable for the target audience because the target audience being means that the creators of this advert knew their audience. also the is humour in this ident and also the CN which are the letters that identify this channel. When it comes to creating a corporate identity you need to make sure that it's everything to a professional standard, because this is how the channel represents themselves to existing audiences and potential audiences. So Cartoon Network as a corporate company is trying to create an identity that show that the channel is "Humorous" and "Fun". Cartoon Network is a channel that is usually associated with children's programmes for example from the ident we can establish that the channel is humorous and because how the ident is made for example if you look at the Ident the logo has been split into two separate characters and all of the ident and its characters are animated and there is a soft pink and the colour soft pink is associated with moods such as sweet, nice and playful. the encourage of brand loyalty can be the humour that is involved. The density of information on is quite bare however the typography that represents the two characters "C" and "N" takes up the centre of the screen. The duration of the ident lasts 15 seconds which is long enough for the audience to get distracted however the humour in the ident grips the audience. The Tempo of the Ident is quite gradual in speed the ident is its fastest at 10 seconds and then the Ident slows down for the Logo reveal. The main Interaction with the viewers is mostly the humour of the ident. this ident supplies very little information other than the logo so i would say this Ident is Entertainment based.

BBC One

This Ident for BBC One is essentially a short film and the reason why the BBC create short films or sequences for Ident's is because it keeps the audience captive and watching till the end before finding out it is an Ident for BBC One. The density of information on screen is quite full because there is a lot going on. The Ident is entertainment led because it is all about gripping the audiences attention. The Interaction with the viewers is the continuity Announcer sharing the TV schedule so they can find out whats coming up, they do this by announcing times and referencing the show and plot of the episode coming up.
when it comes to identity the common colours for BBC'S Idents tend to be red and white but The BBC have been very subtle in showing this, they do this by showing three red fish that swim across and that creates the subtle tone to this Ident. Also if we look at the formation the hippos are swimming in, its a circle which can also link to the history of BBC's Ident's when they had the globe in the centre of the screen. The branding in this advert is the BBC One logo in bold with a red background. BBC are trying to create a tone which is quite universal and happy so they use animals to attract the audience.

Film 4
the Ident starts off in the style of a celluloid film, i think this is put in to show meaning of the history channel and also to the heritage of film. Film4's logo is just the word "film"put into a large 4 but instead of Film 4 having there logo placed on top of footage they embed the logo as if its a part of the location which is shown during the Ident. Film 4 have a suite of Idents that can each represent a genre of film for example the Ident that is shown before a horror film would the Ident that shows reference to "The Shining" which is a smash hit horror film. another example would be the Ident for when a sc-fi film is on next would be a similar to where they filmed predator so from this Ident we can establish the genre and the content. The Tempo of the Ident varies because at the start the celluloid effect is in full swing and this is moderately fast and then when it comes to the Ident's sequence it tends to be slowed down. The Interaction with the viewers in this suite of Idents is quite strong because the viewers are gripped because from this Ident they can establish what they're going to watch. I would say the Ident is Entertainment led because it grips the audience however the Ident can give the information of the genre of film that is on next. These series of Idents were used to re-brand the channel or repackage.
MTV

The design of this Ident is for Christmas, which makes this a seasonal Ident. the density of information on this Ident is quite full however most of the Ident is in black and white. the duration of this Ident is twenty four seconds long which is a suitable duration to choose when creating an Ident. I would say this video appeals and interacts the viewers because as opposed to using the actual bands and singers to perform the well known Christmas songs, they use dogs because its humorous and adorable and that will keep the viewers attention captive. Although the Ident is filled with references to Christmas i would say this Ident is entertainment led because the humor with grips the audience. The branding during this video is the "MTV"logo with "Xmas" below which is short for Christmas with icicles hanging off of the font so we can establish which season it is, this being for winter. the branding during this Ident is all about Christmas and winter.