Task 2b: Limitations

Typography (e.g. having to use a particular font for image or clarity)

When creating and Ident you have to consider your typography because with an Ident you are creating a corporate identity which represents you but it will be a limitation if your typography within the Ident is unreadable and unclear that can create issues when trying to gain an audience. An example we can look at regarding good typography would be the BBC Ident,the logo is simplistic however you don't want to over complicate the typography when it comes to the viewer reading the Logo. Furthermore having a readable Ident is important when it comes to brand loyalty because if the typography and Ident is recognizable and memorable it will bring back the viewers consistently.
Size (considering the consumption on portable devices)

When creating any digital media such as film and photos, need to consider size because not everyone has the same phone,TV and Computer. size is so important to consider when releasing content because you want to make it available to all viewers so you have to consider all platforms because if the Ident is suitable for a phone and then you put it on a TV it will stretch the image and become pixelated. An example i used was the ITV Ident because the logo is in the middle so if the Ident was cropped it would still be visible. Size can be a limitation because it can take longer to create a universal and multi platform ident to the correct size.

Colour (e.g. specific colours for a specific channel, programme, department or to ensure visibility)


When it comes to creating an ident, you specifically need to consider colour. For example, you can run into issues such as trade marked colours. One of the biggest issues you can face is using colours that are not broadcast safe.  If you use colours that are not broadcast safe, the colour on screen will bleed and distort your original image. when it comes to trademark colours the BBC have taken Red and magenta so if you tried to create an ident with these colours it would be un original because the audience would compare your ident to the BBC. Colour can be a limitation because you have issues such as distortion or colours bleeding if they do not fall into the regulations of broadcast safe colours. 

Aspect-ratio (the dimensions required to fit the screen)
When it comes to aspect ratio, it all comes down to pixels. The aspect ratio which is used for 720p graphics will be the ratio of 4:3. Regarding HD Channels you would have as aspect ratio of 16:9. However most movies are in the aspect ratio of 21:9. aspect ratio can be a limitation because if the video is rendered in a aspect ratio that is too small the video will just be stretched and it will becomed distorted, blurry and pixelated. also if you try to watch on an phone or a tablet the aspect ratio due to the content and size of the screen.

Resolution

When it comes to resolution, there are currently 4 types. the standard resolution is 720p and then we have high definition which is known as HD. This has the resolution of 1080p and then we have 2K which is a higher version of HD and then we have the ultra high definition which has a resolution of 4K. the limitation of resolution can be that some of the resolutions are not multi platform so they will crop or stretch or become pixelated. for example if this was 4K resolution and you had to watch it on a small screen the footage would be cropped but if it was the other way round the video would be stretched and pixelated.  resolution can become a limitation because the image is so sharp that all details can be seen which can not always be a good thing furthermore when rendering the footage it takes longer and can't be seen on every TV.

Task 2a: Oppurtunities

Creation of corporate identity

When it comes to the creation of a corporate identity, you need to be

 recognizable and professional because this is how you represent yourself as a business. for example ITV have a clear and basic design for an Ident however it is very recognizable. Having a corporate identity is an opportunity because can help you draw a new audience and viewers. however when presenting yourself you want to attract the audience and potential partners. This could be an opportunity because it can attract your audience and make them want to come back and continue to watch your channel furthermore this could advantageous when trying to get attention from larger companies because it will stand as your corporate identity.

Branding of content

The Branding of content in this Ident is just the 4 Music Logo bouncing around which can also help establish the tone of the channel for example from the movement of the Ident bouncing around this could maybe show the audience that they're trying to attract could be "playful and "youthful". This may appeal to the audience because the duration is short and this is done for a reason because the current youth have very short attention so this short Ident can hold the audience's attention for the duration of the advert. this can be an oppurtunity because it can keep up to date with trends for example the youth today have a very poor attention span so a fast paced ident like this will attract this sort of audience.

Creation of tone

Cartoon Network as a corporate company is trying to create an identity that show that the channel is "Humorous" and "Fun". Cartoon Network is a channel that is usually associated with children's programmes for example from the ident we can establish that the channel is humorous and because how the ident is made for example if you look at the Ident the logo has been split into two separate characters and all of the ident and its characters are animated and there is a soft pink and the colour soft pink is associated with moods such as sweet, nice and playful. the encouragement of brand loyalty can be the humour that is involved. this is an oppurtinity because when you set a tone you can specialize in certain types of people for example if you have an artistic tone the purpose of that would be to attract people such as artists.

Appeal to target audience

The Interaction and appeal with the viewers in this suite of Idents is quite strong because the viewers are gripped because from this Ident they can establish what they're going to watch. I would say the Ident is Entertainment led because it grips the audience however the Ident can give the information of the genre of film that is on next. appealing to the viewers is an oppurtunity because if you appeal to your viewers and audience you can keep them coming back consequentially to view your channel.

Encouragement of brand loyalty 

When it comes to creating brand loyalty, you have to have something that will keep the Viewers coming back and i have used sky sports as an example because they use an interactive factor such as a red button to keep their audience coming back. so by creating this connection and illusion that the customer is able to see more content keeps them coming back. the purpose of brand loyalty is essentially creating a relationship which your audience which is an oppurtunity because you can widen your audience.

ITV: A House is a Home

Continuity of Design

Theme
The theme of our the suite of Idents was based around cosy lifestyle at home and we called it "A House is a Home".
Tone
The tone that we tried to give off in our ident, was this whole idea of having a lazy day in and doing things that would be associated with that for example "Making a cup of tea"or "Watching TV".
Brand Identity
when promoting your branding and presenting it is important for it to be recognisable and visible in order to fit in with the theme of "A House is A Home". when considering how to embed the logo i decide to draw the logo out in salt in order to relate it to the them of house hold items and food.
Appeal to Target Audience
This could appeal to my target audience because at first glance it just looks like a sequence of someone making a coffee so the audience would naturally watch to the end for the logo reveal so thats why i made sure i didn't make my logo present to the very end. the reason why this may also appeal to the target audience is because it can draw the viewer because its also quite relatable.
Re-branding

Task 1A: Timeline

https://www.tiki-toki.com/timeline/entry/762807/The-History-Of-ITV-Idents/

Task 1B: Design and Purpose

1. Design: density of information; space and time; screen tempo; interaction with viewers; information-led; entertainment-led
   
   Purpose: identity; branding; marketing; packaging and re-packaging; scheduling; segmentation within scheduling 

  4 Music

This Ident for 4Music has colours, typography and it brands the channel for example the text which says music is incorporated into the number for also there is a soundtrack which says the name of the channel " 4 Music". then at the end it has a transition to a page that displays their URL. When it comes to creating a corporate identity you need to make sure that it's everything to a professional standard, because this is how the channel represents themselves to existing audiences and potential audiences. The Branding of content in this Ident is just the 4 Music Logo bouncing around which can also help establish the tone of the channel for example from the movement of the Ident bouncing around this could maybe show the audience that they're trying to attract could be "playful and "youthful". This may appeal to the audience because the duration is short and this is done for a reason because the current youth have very short attention so this short Ident can hold the audience's attention for the duration of the advert. Also if you look at the choice of colour for example in the Ident the colours are blue, pink and silver which can represent a playful and bright layout. The encourage of brand loyalty during the advert would be that the makers of the ident left a link to a website which can potentially create a interactive factor to the TV Channel. When it comes to design the density of information on page is quite bare however the space on screen is quite big at the start of the ident and then the ident begins to come closer. the Screen tempo of this ident is moderately fast however there is enough time to leave a link on screen for the audience to interact with. During the ident there is very little information left in the mind of the audience so i would say this is entertainment led.

Cartoon network

 This ident for cartoon network is quite suitable for the target audience because the target audience being means that the creators of this advert knew their audience. also the is humour in this ident and also the CN which are the letters that identify this channel. When it comes to creating a corporate identity you need to make sure that it's everything to a professional standard, because this is how the channel represents themselves to existing audiences and potential audiences. So Cartoon Network as a corporate company is trying to create an identity that show that the channel is "Humorous" and "Fun". Cartoon Network is a channel that is usually associated with children's programmes for example from the ident we can establish that the channel is humorous and because how the ident is made for example if you look at the Ident the logo has been split into two separate characters and all of the ident and its characters are animated and there is a soft pink and the colour soft pink is associated with moods such as sweet, nice and playful. the encourage of brand loyalty can be the humour that is involved. The density of information on is quite bare however the typography that represents the two characters "C" and "N" takes up the centre of the screen. The duration of the ident lasts 15 seconds which is long enough for the audience to get distracted however the humour in the ident grips the audience. The Tempo of the Ident is quite gradual in speed the ident is its fastest at 10 seconds and then the Ident slows down for the Logo reveal. The main Interaction with the viewers is mostly the humour of the ident. this ident supplies very little information other than the logo so i would say this Ident is Entertainment based.

BBC One

This Ident for BBC One is essentially a short film and the reason why the BBC create short films or sequences for Ident's is because it keeps the audience captive and watching till the end before finding out it is an Ident for BBC One. The density of information on screen is quite full because there is a lot going on. The Ident is entertainment led because it is all about gripping the audiences attention. The Interaction with the viewers is the continuity Announcer sharing the TV schedule so they can find out whats coming up, they do this by announcing times and referencing the show and plot of the episode coming up.
when it comes to identity the common colours for BBC'S Idents tend to be red and white but The BBC have been very subtle in showing this, they do this by showing three red fish that swim across and that creates the subtle tone to this Ident. Also if we look at the formation the hippos are swimming in, its a circle which can also link to the history of BBC's Ident's when they had the globe in the centre of the screen. The branding in this advert is the BBC One logo in bold with a red background. BBC are trying to create a tone which is quite universal and happy so they use animals to attract the audience.

Film 4
the Ident starts off in the style of a celluloid film, i think this is put in to show meaning of the history channel and also to the heritage of film. Film4's logo is just the word "film"put into a large 4 but instead of Film 4 having there logo placed on top of footage they embed the logo as if its a part of the location which is shown during the Ident. Film 4 have a suite of Idents that can each represent a genre of film for example the Ident that is shown before a horror film would the Ident that shows reference to "The Shining" which is a smash hit horror film. another example would be the Ident for when a sc-fi film is on next would be a similar to where they filmed predator so from this Ident we can establish the genre and the content. The Tempo of the Ident varies because at the start the celluloid effect is in full swing and this is moderately fast and then when it comes to the Ident's sequence it tends to be slowed down. The Interaction with the viewers in this suite of Idents is quite strong because the viewers are gripped because from this Ident they can establish what they're going to watch. I would say the Ident is Entertainment led because it grips the audience however the Ident can give the information of the genre of film that is on next. These series of Idents were used to re-brand the channel or repackage.
MTV

The design of this Ident is for Christmas, which makes this a seasonal Ident. the density of information on this Ident is quite full however most of the Ident is in black and white. the duration of this Ident is twenty four seconds long which is a suitable duration to choose when creating an Ident. I would say this video appeals and interacts the viewers because as opposed to using the actual bands and singers to perform the well known Christmas songs, they use dogs because its humorous and adorable and that will keep the viewers attention captive. Although the Ident is filled with references to Christmas i would say this Ident is entertainment led because the humor with grips the audience. The branding during this video is the "MTV"logo with "Xmas" below which is short for Christmas with icicles hanging off of the font so we can establish which season it is, this being for winter. the branding during this Ident is all about Christmas and winter.

This e mail does not constitute a licence or permission to film.

Your application has been submitted. The relevant film office will contact you in due course. Please do not reply to this e mail – If you need to get in touch please e mail or call the relevant film office directly.

Production Company:	Christ The King St Mary's
Title of Production:	WMT
Reference Number:	CL46050

Location: St Dunstan's Hill Shoot description: A Music Video for our Level 3 BTEC Extended Diploma Coursework. Shoot times: 03/12/16 10:00 10/12/16 16:00 Emergency contact Ugonna - 07402341320 Shoot type Hand held camera only Police Consent Required: No Special equipment No Traffic restrictions No Special requests No

Ese - Assistant Director & Editor

Eunice - Producer

Jordan - Director of Photography 

 Kenny - Executive Producer

Ugo - Director

The music is expressing that he is bragging, important, his in charge (in control), he’s got the potential, worries about himself than others. It feels spacey, fast pace and hard hitting. Firstly, we will be having the artist In the office working

The music portrays that of an urban theme as it is fast pace, gritty, edgy, rough and in your face.

How is it on trend for the genre (with references to competitors)

This music video that is in the process of being created is on trend because artists in hip-hop videos are bragging about themselves and their status in hip hop world and they reflect themselves as dominant characters showing power, importance, and a hyper real image in order to sell to audiences. it also reflects on the image of the artist explain to audiences in which how he wants himself to be seen as through his track it expresses he wants to be important and that he wants to show his potential.

This is a narrative mood board for Ugo's idea for our group music video. The mood board shows what exactly will happen in the music video with a beginning, middle and end. At the beginning of the music video, it will start off with the artist, Ugø in a meeting board room with his colleagues, as time goes by he gets fed up. The beat in the song drops and everyone in the meeting room goes wild, in the middle of the song, everyone goes crazy by flipping tables out of anger. At the end of the song/music video, the artist Ugø quits his job and stomps out of the office. In conclusion, by making a moodboard, it is very useful as it helps us express our ideas of how the music video will be.

LYRIC ANALYSIS+MUSIC STUCTURE + MOODBOARD

LYRIC ANALYSIS+MUSIC STUCTURE + MOODBOARD

LYRIC ANALYSIS

MOOD BOARD

Unsigned Artist music video concept prep work

Unsigned Artist music video concept prep work

The name of the Artist I have found to work with on a music video is "Ugø". Ugø is a South London Artist who makes UK Hip Hop Music. Ugø is a unsigned artist with 800+ followers on SoundCloud.



 After doing research Ugø only has one music video published entitled "The View"

TASK 1

      i.            channel's identity

         ii.            to brand the channel

In order to brand a channel you need a logo or a number or a letter that is key for example BBC Three , the three is crucial when advertising.

        iii.            Brand loyalty

brand royalty is a promise that a consumer makes when they can only use one consumer and a certain product.

        iv.            to market

to wide and research and resource various resources.

         v.            segmentation

to break down and divide areas of the market.

        vi.            provide information

        vii.           rebrand the channel

Task 2

  4 Music
This Ident for 4Music has colours, typography and it brands the channel for example the text which says music is incorporated into the number for also there is a soundtrack which says the name of the channel " 4 Music". then at the end it has a transition to a page that displays their URL.

Cartoon network

 This ident for cartoon network is quite suitable for the target audience because the target audience being means that the creators of this advert knew their audience. also the is humour in this ident and also the CN which are the letters that identify this channel.

BBC one

This is an ident for the BBC, one of the main characteristics of this is key colour.  The key colour we pick up is red, which is associated with the BBC.  Through this we have typography, which is the BBC One text.  There is animation used on the red streamlines of the motorbikes.

BBC One

This is similar to the BBC bikes ident.  The movement of the bikes is similar in this video. The visual display display of showing the BBC One text in the middle of moving subject, this seems to be a frequent visual affect that BBC use.

ITV

This ident for ITV is quite basic as the footage used is just stock footage of swimmers exiting the sea with ITV's logo placed on top of the footage. The ITV logo is used tol identify the footage and the channel as theirs.


MTV

This ident made by MTV is for Christmas. In order to connect with the audience, they have used dogs as it can be seen to be humorous and heartwarming.  There is use of typography, animation and diagetic sound.


Task 3 Cornell Notes

Keywords	Notes
History of idents	Idents have been around since the early 1950’s.  They are used to identify channels by their logos.
First at idents	The first recognisable ident was made by the BBC, everyone called this bat wings.
Today	Today idents tend to be colourful short films which are either animated or have a sense of real life imagery.
How and ident works	In order for the purpose for an ident to work, you need a recognised logo, number or letter which can identify the channel.
Idents	Some idents will be created to represent the channel and the following programme, for example, FX which is a crime channel have an ident which is related to the programme CSI.
Links to idents	Some channels have subsidiaries of each other, which others idents tend to be similar.
Opportunities	Idents are a way of promoting a TV channel and also a way of showing what the channel has to offer to target audience.
Re-branding	When ITV had a relaunch, they rebranded their logo to show a creation of their image.
limitations	When creating idents, there are some limitations, for example, the typography they choose must be readable to their audience and must be suitably linked to the channel.
Creative communication	BBC One is an example of the change in idents, for example, their first ident was a globe which is a circle, this has continued to their theme.  This is apparent as in 2008, the swimming hypos were swimming in a circle.

Task 4