Treatment

Treatment

(i) How it will represent the College

When it comes to how our suite of promotional idents, we would want them to represent the college in a sophisticated yet young approach in order to attract, youths between 15- 19 years old furthermore we want their parents to be drawn in by the suite of promotional idents. Also when creating the idents i would like the CTK rules and graces to be apparent so the college can be represented in an institutional manor.

(ii)How will it suit the clients specifications

When it comes to creating an ideal ident based upon the client's ideas we have to consider the questions we asked during the initial consultation with the client. For example the client asked us to keep the colour scheme of purple and white as opposed to changing it because them two colours made the brand identity recognisable and bright when looking as an audience.

(iii) How is it appropriate to the brief

When it comes to making the suite of promotional idents appropriate for the brief we have to consider things such as our audience and what our clients want so constantly we have to get into the audience's heads and try and think what they want while applying the knowledge,demand and specifications of the client.

(iv) How and where it will be filmed

When it comes to the locations, ideally we want to film in the college because it is what we are trying to promote in order to re-brand and enhance our brand identity and the suite of promotional idents will be filmed in live actions so we will use Camera, Microphones and lighting.

For this suite of ident, it will be seasonal, so for everyone season it would show the talents of the students of the college. So for each ident it will show different people doing a specific talent and the talent changes throughout the suite of idents. It sort of links with BBC One's 'Togetherness' as the idents will show an accurate reflection of what the college is about and how everyone will see it. Everyone as in the wider stakeholders, parents, diocese, partners etc. 

The first ident will show the dance enrichment, where they will be showcasing their talents most likely infront of an audience. This will not be stop motion, as it will be live footage. 

The second ident will be art students working on projects which will form into one collage of masterpieces, which will be stop motion. 

The third ident will be of media students behind the scenes shooting a short film or music video, as the camera zooms in to the camera that the students are using to shoot and the ctk logo will appear. 

The fourth ident will be of the textiles students perfecting outfits on their models, and will show them walking on a runway.