Consultation with the client

Consultation with the client
when it came to our consultation with the client, we invited him and had a thorough 5 minutes just to discuss and negotiate conditions regarding the brief and then the client gave us an additional five minutes just to prepare our self's and compress or summarise some of our ideas so we didn't give the client any of our final ideas. when it came to came to questioning the brief and what the client wanted we looked at certain thing such as:

Duration of the Ident
When it came to the duration of the Ident, the brief stated that it has to be 30 seconds in order to count and comply with the briefs specifications. However we negotiated this and said our audience is teenagers and teenagers tend to have a very short attention span so we said if we could shorten the ident to 15 seconds and the client agreed with what we were saying.

Deadline
when it came to the deadline on the brief the client wanted to see the production finished by the 12th may for an initial review and then we were given feed back and then on the 26th may the final idea with improvements so that we could finish the final idea to the highest standard using the specifications wanted by the client. The client agreed and said this is an efficient way to work.

Competition Brief
when discussing the briefs conditions we wanted to ask and try to negotiate a deal where this brief would be a competition brief so it gave us the opportunity to gain prize money if we were the chosen team however the client said he would give prize money however he would reimburse the budget that was spent for the winning team.

Creative Discretion
When it came to the creative discretion we questioned about altering the colour or altering how we wanted to present our students, however the client wanted the colour scheme of purple and white to stay the same because he found that the colours were recognisable and helped the college create a brand identity. also regarding changing the presentation of our students the client agreed as long the ideas applied to the school rules and the CTK graces.

Target Audience
when it came to our target market,the brief stated the suite of promotional idents should be made for teenagers from south london aged between 15-19 years old, we wanted to make sure that the suite of promotional Idents would attract the parents of the students looking at the college furthermore I also wanted the suite of promotional Idents to entice the future students that may end up attending CTK. when we shared our idea with the client he seemed very interested and he was wondering as to how we could achieve this.