Designs

UNIT 5 TASK 3D- DESIGN

For the suite of idents that need to created for Christ the King St Marys sixth form college we have decided to go with the theme of the four seasons. During the idents we have decided as a group to include the college logo, as well as the college colours.

To keep up with the theme of the seasons , we have decided to dedicate one ident for each season.

Summer

For this ident the setting would take place out side in the outdoors, preferably students practicing for support. However i would like some summer colour to be present in the ident such as , powder pink, pink ice, light grey marl, silver,  soft grey, pebble grey, mint ice, iced aqua, mist, ice blue, light aqua, pastel jade, light teal marl, light blue grey, cobalt blue marl, cornflower, summer blue marl, oxford blue, wisteria, ice lavender, iced hyacinth, primrose.

Autumn 

For this ident i was thinking of using 

Autumn leaf color is a phenomenon that affects the normally green leaves of many deciduous trees and shrubs by which they take on, during a few weeks in the autumn season, various shades of red, yellow,purple, black, orange, pink, magenta, blue and brown.

Spring 

For this ident i was thinking of using spring like colours such as  warm greens, yellows, orangey reds, very peachy pinks and every shade of light brown from tan to palest beige. In this ident i would like to showcase the students interacting with each other while having these colours on display.

Winter 

For this ident i would really like to see the cold colours of winter to be present in one way or another. colour such as the following 

to accomidate the winter theme i would want to have students wearing warm coats, gloves, scarfs. this will make it clear to the audience that it is winter.

constraints (legal, ethical, regulatory)

2B (constraints (legal, ethical, regulatory)

Constraints (legal, ethical, regulatory)*; (Copyright, use of under 18s in the video, discrimination of ethnicity, gender, religious belief)

Legal Constraints need to be taken into consideration when creating and distributing a media product. There are many laws and regulations set by regulators to ensure that media companies and organisations do not offend people. Regarding Ethical issues and constraints, we as a group made sure that our ideas and themes did not offend people's ethnic backgrounds, gender or religious beliefs. We also had to make sure that we did not discriminate against minority groups. For example, during the production of our music video, we made sure not to glamorise gang culture and crime. This was one of the potential issues we had to deal with because of the type of music video (hip hop) we were producing. 

We also used actors who were of a suitable age. This meant that no underage teens were included in the production. It is our responsibility as a production team, to make sure our final product fits the terms and criteria  of the brief and does not violate any legal constraints.It is important that we understand the laws regarding ethical issues. Moral and ethical codes may not be the law, but the way in which ethical & moral issues are handled could potentially affect the outcome of the product and the reputation of the client. Moral and ethical issues relate to whether or not certain content is “morally right” or suitable to show to the public. Morals are the principles on which one's judgments of right and wrong are based on. One of the most important issues we as a production group need to consider is copyright. We have to make sure that our product does not include any copyright material. And if we use copyright material, we have to show proof of granted permission. 

Potential Problems

 Potential problems:

In this section I will be expressing the potential problems that may occur during the production stages whilst also stating solutions that could help minimalize the amount of problems that could occur in the production stages. This will allow us to be organised and know what to beware of whilst we are shooting on set.

Potential problems	Solutions
1) The set budget might not be enough implying that it may surpass the set budget in which can cause problems in completing the brief.	Revising the brief it specifically states that the budget that will be announced to us is that of £50, solely because we are the ones amassing the money. The amount of money spent can be reduced by us maximising spending’s to only necessary materials needed also another way to not breach the set budget is planning beforehand what the budget will be spent on.
2) Health and safety issues; we have looked at our location: the health and safety of crossing to enter college and amount of people.	The solution to this is that we are going be filming on the location which is CTK as that is who we are producing this product for. There will be recce and risk assessments issued so we are able to know our surroundings.
3) The house design colour scheme	The solution to this is that we are going to stick with the original house colours associated with CTK which is white, purple, and black. The reason behind this is that audiences will already be familiar with the original house design so changing it will elapse confusion and also the decision will have to be made across the sites which is a long process. In conclusion the safe answer is to stick with what is known and simple.
4) equipment and props	Our solution to this is that we are going to book all our equipment’s that we need a week earlier and order what we need two weeks earlier to our production week or day
5) Practical skills and resources:	One important problem is making sure that the production team is skilled enough in their dedicated areas. We have to make sure that every member has the necessary skillset to successfully contribute towards their role within the production group/team.
6) The sixth will be securing our location in time.	Our solution to this is that we are going to book and secure our location a week to our production week or date and also we are going to have a backup location in case we need it if any problem arises with the first location.
7)Lack of Communication	The lack of communication could bring down the groups motivation in completing the task as it is a group task which requires team effort as roles have been split evenly. The solution to this is to make a WhatsApp group chat or rather note your team mates numbers or emails.

Easter Work 1: Task 2b Group Reflective Article - Individual Contribution

Easter Work1 Task 2b and 2C Group Reflective Article

The brief: CTK are planning to launch their own digital TV channel for promotional videos for prospective students. They approached you to research and produce a suite of Idents to brand their channel targeting 15-19 years students of both genders from SE London.  You will have to consider the requirements of your client and work closely with them to fulfil the promotional purpose of the product. You will need to negotiate and agree a theme and design for a suite of 4 seasonal Idents that establishes consistency in the brand identity of the channel and appeals to its target audience, encouraging them to consider CTK as a place to study.  You must plan and produce the suite of idents that use stop motion animation and/or live video, negotiating creative changes with the client deliver to the project to deadline that fulfill the brief. Each Ident should be approximately 30 seconds and you will initially have a budget of £50.

• Pester power:  Aiming towards kids in order for them to pester their parents into getting that product in which this is a very swaying/persuasive way of advertising. This will be used because we are aiming mostly to capture the attention of the students whilst on the other hand we will still be appealing to parents, other partner colleges, catholic people 

Consultation with the client:

This was more than one brief but i will say it was mainly a negotiating  brief as we were able to invite our client in to converse with him the brief he set for us for the launching of ct. own digital TV channel in which will show promotional aspects for students. During this first meeting with the client he issued us a 5 minute discussion time so that we were able to brush up on ideas and question and lastly negating with each other what is needed to make the brief easy, under stable for us to do.

One question that was offered was the type of way in which the ident for CTK digital tv channel will presented, "Do we have to do stop motion" however, we stated that stop motion we take up more time and that won't last long. The client stated that what is presented in the stop motion ident must cover everything and your point must be clear to get across to students.

Second question that was expressed was "what brand identity do you want us to convey in the idents" he stated that it's targeting students aged 15-19 that might want to join the college so that they are able to see an accurate reflection of what the college is and what it is about but on the other hand he stated that the we have to bare in mind the stakeholder, that are going to be involved that are targeting and wanting students to join. He also stressed that we must consider how parents, partner schools  might see it , catholic prodigious see it, and how the wider community might see it. so its got to be a fair reflection, that it can't just be targeted at the creative side (media) but that is you wanna see the college in the best light by showing a mixture of things that show the college.

Third question asked "if we can rebrand the product as we feel it's currently branded to the parent rather than the students" the client implied that rebranding is fine but take in to consideration the wider stakeholder and its got to fit in with the expectations  of the local partner school, wider catholic prodigious in which you can not be un recognisable to them.

Forth question was "have you got any boundaries when it comes to representation of students and teachers in the college" he portrayed that we must consider the mission statement at the college but that you must have something that strongly represents the college.

A fifth question was that "In the brief it states that is should be seasonal (4seasons) can we just do 4 different idents that links with the college instead of seasonal" he expressed that its okay that there is no reason why it can't be done differently but it must not alienate other subject and that it should strongly represent the school as a whole.


In conclusion the the negotiation process with the client resulted in being successful as we were able to change and re-damand what we want that will better the school digital TV channel meaning that we basically have the option to use creative description but that the house design which is usually white, purple and black should be kept the same as that is what is used across the sites as the main house design and that it's already branded in the mind of the students and parents so there would be no point in changing the colour scheme of the college. we also negated as a group if we could incorporate the idea of an completion brief that expressed what ever group that had the best idea in which the client then loved/chose will be offered a prize of some sort therefore, it resulted in us coming to an agreement that the groups idea that is chosen would be reimbursed for what was spent in the pre-production process (budgeting).  Lastly, we also talked on terms about the type of way in which we will deliver the idents via: stop motion or live. however, in the brief it was portrayed that it had to be 30 second  in order to succeed and to meet the brief specifications but we were able to water down why stop motion will be hard to deliver a 30 second stop motion ident each as it will take time and because of the audience we are dealing with we know that they have short attention spans meaning they will be looking for something that stands out, drawn them by making them want to engage with the product and lastly it must me memorable and clear for audiences to remember.

I am able to relate to this brief because I had been set a brief to produce a music video in the past in which had the same kind of terms and conditions in which I had to choose and negotiate with my client what will be suitable for him and for me and for the wider community.

Production schedule and Budget Breakdown

Production Schedule

Production Schedule

Director – Ugo

Producer – Eunice

Editor – Ese

DOP – Jordan

Animator/Asst. Director - Kenny

Days of Production	Responsibility	What is it that should be done
1	Director	The director must inform the team and explain to them what the idea is what they must do, and make sure they all know their roles so they are able to start shooting.
2	Animator	Storyboard and sketch out the idea for the ident
3	Director/Producer	Scout for locations and complete recce and risk assessment. And also filming permit/permission to shoot.
4	DOP	Book camera equipment out from Mr French.
5	Whole team	Film
6	Whole team	Film
7	Whole team	Film
8	Editor	Edit the suite of idents up to professional standard
9	Whole team	Work must be submitted to client

Budget Breakdown

Expenses	Cost
Location Hire: Christ The King: St Mary’s Sixth Form	£0
Equipment Hire: DLSR Camera Tripod	£0 £0
Talent: Dance Enrichment Group Science Students Textiles students and potential models Media Students	£10 £0 £10 £0
Crew and or Post Production: Camera Operator Editor Edit Suite Hire	£0 £0 £0
Other Food Transport	£10 £0
Props/Costume Science Lab Jackets x4	£2.94 x4 = £11.76 Sub total -  £11.76
	Total: £47.56

Opportunities for self development

Opportunities for self development
When working towards a brief with a client in order to fulfill a successful project with a successful product, involves a lot of skills for example our original consultation with the client required us as a group to have communication and negotiating skills in order to work towards a brief with a client. Also another skill that was very important was to be creative and come with ideas that suit the specifications of the client so you also need to be able to listen to your client.

New Skills
when it comes to writing about new skills that i have acquired it can be things such as communication skills for example when it comes to negotiating with a client you need to know what you are talking about and most of all you need to be persuasive in order to convince the client to change his specifications.

Multi-skilling
When it comes to multi-skilling there are many skills that have to be used for example when talking or negotiating the brief with the client you need to have preparation skills, communication skills and you need to have knowledge of the concept of the product for example we have knowledge of the college because we attend everyday, so with that we can get a feel of what life is like at CTK.

Contributions to the product Brief
when it comes to my contribution i have applied a lot of time because as an assistant producer and a director of Photography i have to work closely with the client and the teams director so we can work to their individual specifications.

Production Plan

Stages of Pre-production
Consultation
When it comes to creating our product, we are firstly given a brief to review and look at and then we will arrange an initial first meeting with our client who has set a live brief. when meeting the client we film a brainstorm with the client negotiating or settling any conditions within the brief that may be variable. while we are still with the client we decide to share our ideas that we have come up with just by viewing the brief , then the client will give us feed back as to what he wants.

Pitching
when it comes to pitching the final idea to the client one idea needs to be chosen and heavily developed and you need to produce a folder or portfolio as such for the client to browse through as you pitch your idea with your team. this portfolio must contain:

• Production budget
• Treatment
• Production Plan
• Designs
• Potential Problems with Health and Safety, Budget, Practical skills and Resources
• Possible Solutions

Production
when it came to production we had to first of all arrange a day when we can all attend the shoot and we would of also needed to gather props and permission to film prior to beginning production. so when creating the idents we would need our talent sourced and at the location at the correct time. also we would need all our equipment charged and ready to use in order for the shoot to run smoothly.

Post Production
when it comes to post production this is when we review and leave our editor to sort the footage and begin to create a rough cut and then once we have a sequence we can begin to add special effects to our basic bare bones structure of a sequence that being our rough cut, once the final cut is finished and rendered this is when we consult the client again.

Review and Distribution
once we have the finished product before we distribute them, we will need one more initial meeting with the client so he can review the footage and give us feedback on anything that he would like changed or added, so that we can get the product the closest to the client initial specifications and ideas which can help us move on to the next stage which is distribution, because this ident is for CTK's channel it will be distributed on YouTube and will gain revenue if the video is monetised.

Team Members

Ese- Editor

Skills: Advanced Editor with Great Knowledge of Professionalism in Media

Eunice - Producer

Skills: Organised and Hardworking

Jordan - producer/DoP

Skills: Great leader with a creative mindset

Kenny - Executive Producer

Skills: Helpful and organised

Ugo - Director

Skills: Creative and great leader

Time Scale Sheet

Jordan time sheet from WMT Productions