3B & C Beat Editing & Lip Synching

Cutting the Beat

Cutting to the beat is such an effective editing technique in the music video is because when creating a music video you need to think how the visuals of the Music video interpret the track for example when creating the music video, you don't want one long cut otherwise the audience will find it boring and very predictable but if you cut to the beat, the visuals will become to interpret the music, so this will make the beat and the cuts will come together to create a visual sequence. Most cutting to the beat would sync to the visuals in the sense that every time there is a a kick or a Hi-hat there will be a cut and a change of angle movement and change location.  Over the Summer transition period Daniel, Eunice and I created a music video based of the Track "So Long" By Krept and Konan. The genre of this track is Grime and we followed some of the conventions associated with Grime. In the Video we used One Long Cut (One Take) because this is a common convention in grime and we also used also used a "Tracking Away Movement" which is a common convention which is used to make the artist look powerful and Intimidating as if the Camera is running away from them. In this music video we didn't use beat editing and we believed it was okay without beat editing but then we watched Exemplar music videos and then we realized the importance of beat editing. Beat editing is so important because it enhances the audience due too all the cuts for example a long take can bore the audience but if you have various angles and shot types it can immerse the audience and a significant relationship between the music and its visual.

Lip Syncing/ Miming

Lip syncing is a common convention is any genre of music, it links the subjects in the music video so we can establish who the artist is, so when creating a music video you have to consider the subject who is miming or lip syncing the lyrics. the problem with the Music Video we created was that we had Eunice rapping Konan's Verse but as we can see you Eunice is a Girl and Konan is a Rapper with a very deep and monotone voice, so the lip syncing is poor because it doesn't look very professional.

Also regarding Daniel's lip syncing, he had very little time to recite his lyrics and learn them, also because we only had one long take of the video and not multiple recordings so we had to go with what we had. so now when we go to creating our next video i know that we need to film two or three takes per scene so it will be easier to lip sync due to the variety of shots we will have.


My Beat Editing Task

Comparing My Summer Video To My Beat Editing Task: Beat Edting

If I compare this to my Summer piece of work i can say that there is a massive difference because i feel as if i have a real understanding of beat editing. If you look at my summer piece you can see the music is one long cut with two cut aways which is impossible to beat edit due to the lack of various shots but if you look at my beat edit piece you can see i have incorporated various shot types which made it easier to cut to different shots depending on the beat. Beat editing is very important because it keeps the audience entertained however the audience can get very bored if it is just one long cut. An alternative way to edit to the beat with a lack of shots would be to throw in effects such as an earthquake effect which tends to be quite common in Genres such as Rap, Pop and EDM. When using a programme such as final cut its quite easy because you can place markers in the timeline so these markers can represent instruments such as the kick and hi-hat which tends to be what you cut to. Also you need to find clips that sync to the beat, so the clips need to match the pace of the song. For example for a fast-paced up-beat song you would you things such as a timelapse or hyper lapse but if it was slow paced song you would have slow motions shots or even still images.

Comparing My Summer Video To My Beat Editing Task: Lip Syncing/Miming

If I compare this to my Summer piece of work i can say that there is a massive difference because i feel as if i have a real understanding of Lip Syncing. The only problem i had when creating this was lip-syncing for example i had Eunice rapping Konans part and Konan has a very deep voice so even though she was lip syncing it was difficult to establish that she was the artist however if you compare this to Nigel Lip-Syncing "Turn Down For What". You can Establish that Nigel is one of the Artists. Lip-Syncing was very important in my summer work because the beat was very slow paced however it was progressional so it relied on The lyrics and the lip-syncing. i have improved my lip-syncing because the lyrics were learnt and they were synced correctly.