a) in-concert and ‘as live’ footage (performance)
when music videos have a live performance in them , this can be used to sell the artist for example when bands tour and they need to advertise in order tell tickets. so the music video becomes an advertisement for the band so you can get a feel for how the band perform and this can help your decision on whether to purchase tickets. Performance videos tend to have lip syncing and choreography, to create the image of being at a live concert more realistic. locations of live performances tend to vary depending on the popularity of the artist so some artist with tour in pubs and bars and some of the bigger artists will perform in arenas and concert halls.
Examples:
b) interpretative; (Music and Visuals - illustrative,
amplified)
Interpretative is when you have the visual of the videos link to the music or the lyrics for example in the Katy Perry track "Firework" the lyric "firework" is portrayed in the video. Another example is in the Track " Lamborghini" by Ace Hood every time the word "Lamborghini is mentioned there is a Lamborghini which appears on screen. when associating your lyrics with your visuals you intend to either Amplify or Illustrate the lyrics.
Examples
c) narrative
Narrative is when a story is told throughout the music video. as a narrative the lyrics or the visuals do not have to relate to each-other. In most narrative videos the song tends to become a soundtrack for the story which is being told throughout the music video. Narrative music videos tend to contradict the lyrics and the visuals with no links what so ever.
Examples
Interpretative is when you have the visual of the videos link to the music or the lyrics for example in the Katy Perry track "Firework" the lyric "firework" is portrayed in the video. Another example is in the Track " Lamborghini" by Ace Hood every time the word "Lamborghini is mentioned there is a Lamborghini which appears on screen. when associating your lyrics with your visuals you intend to either Amplify or Illustrate the lyrics.
Examples
c) narrative
Narrative is when a story is told throughout the music video. as a narrative the lyrics or the visuals do not have to relate to each-other. In most narrative videos the song tends to become a soundtrack for the story which is being told throughout the music video. Narrative music videos tend to contradict the lyrics and the visuals with no links what so ever.
Examples
d) impressionist (conceptual)
impressionist music videos tend to be quite artistic and metaphorical based for example conceptual videos a based off of colours, themes and tones. for example a certain colour could reflect a mood or a certain instrument in the track. the artist wouldn't tend to be shown in their own music videos due to conceptual music videos tend to come from Indie artists so their star image doesn't tend to matter.Examples
e) referencing (intertextuality)
Intertexuality in music videos are very similar to the term "Easter egg" that we use in video games. Intertextuality are little references placed throughout music videos that can pay homage to other media outlets that could be TV, Games, Video and Film. for example in the music video " Californiaction" there are links to video games such as Grand Theft Auto. Also with the David Guetta Track " Hey Mama" there is homage payed to the Film " Mad Max".
Examples
Intertexuality in music videos are very similar to the term "Easter egg" that we use in video games. Intertextuality are little references placed throughout music videos that can pay homage to other media outlets that could be TV, Games, Video and Film. for example in the music video " Californiaction" there are links to video games such as Grand Theft Auto. Also with the David Guetta Track " Hey Mama" there is homage payed to the Film " Mad Max".
Examples
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