Nature
The nature of this brief came along as formal however i found that there was a lot of things that could of been negotiated such as the duration of the Ident and the target audience but i also found that i would have to look at issues such as filming people who are underage and are still classed as children. also i found that i wanted to negotiated the brief where it said about creating 4 seasonal Idents. also i found that the brief was also quite negotiable because it gave us the choice to create stop motion or live video Idents. when it came to the theme and design we was entitled to our own original ideas with imaginative input
Demand
when it comes to demands we were asked to create 4 seasonal Idents with a promotional intent to encourage prospective student to choose Christ The King as their preferred college. when it came to our target audience we were asked to make the Ident for people aged between the age of 15-19 years old of both genders. when it came to production we were given the option to make four stop motion Idents or four live video Idents. In order to carry out the task successfully we would have to show links and continuity between all four Idents and our concept and ideas would have to be original and imaginative.
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