Contractual
A contractual brief is a document which is signed by the a company when it is set by the contract. The brief will state everything about the task and will answer any queries such as budget and time span.
Advantages
A contractual brief can be advantageous because it can protect the client about any legal issues. Also its advantageous because the brief is laid out with the deadline so when it comes to planning out progress it can make things easier.
Disadvantages
A disadvantage to using a contractual brief is that is can be to fixed and there is not enough space to negotiate the terms.
Negotiated
A negotiated Brief is when the client arranges a meeting with the company before creating a project and they discuss and negotiate with each other in order to come to a mutual agreement, once they come to a mutual agreement progress can be made on the project.
Advantages
A negotiated brief can be advantageous because there is creative input from both companies. This brief can also be advantageous because it can help the client get an understanding of the concept and its possible creativity.
Disadvantages
Using a negotiated brief could be a disadvantage because production can be held up due to the company not reaching a mutual agreement, this can waste budget and time because this means the isn't fully understood by both parties.
Formal
A formal brief is when the brief is presentated proffesionally in a either a contract or a document that is legally binded and heavily detailed.
Advantages
The advantages of this contract can be that a formal contract contains everything you need to know about your task and what you need to do to go through with the brief.
Disadvantages
The disadvantages when using a formal brief be can be that it is very difficult to negeotate because everything is stated within the brief.
Informal
An informal brief is a brief that includes no documents that are legally binding, this is the most laid back brief that is used during the process of creating a product.
Advantages
An informal brief can be advantageous because the completion date can be altered , which can also show how relaxed and laid back this brief can be.
Disadvantages
This can be a disadvantage because there are no barrier or precautions that can guarantee the work will be completed.
Commission
A commissioning brief is when a large media will hire a smaller independent media company to follow a brief set by the larger company in order to create a product.
Advantages
It can create opportunities for small companies that are small to get exposure and preview their work, gives a chance for opportunities to earn more money.
Disadvantages
This can be a disadvantage because you could give the small company a bad name and representation if they fail to deliver.
Tender
A tender brief is when the company wanting the product created will post the product they want made and then the candidates will have to create a brief on their terms.
Advantages
This can be advantageous because it can create work opportunities for all kinds of different companies.
Disadvantages
This can be a disadvantage because it can cause rivalries between media companies.
Cooperative brief
A cooperative brief is when two companies are hired to work together for example on company could make the product and the other company could distribute it.
Advantages
This can be advantageous because each company can work on their specific skill set in order to increase the quality of the product.
Disadvantages
This can be a disadvantage because the companies may disagree and could cause conflict.
Competition
A competition brief is a brief which is open for anyone to enter, all companies will be entered but only one can be chosen.
Advantages
This could be advantageous because it gives you a chance of working with the company if you win, also there will be no cost to enter the competition.
Disadvantages
However this can be a disadvantage because if you are not chosen, you lose and you have wasted time and resources.
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