Individual Pitch for Client

Mood board

The Photos of the sports, being in the gym and a football field are there to represent the students who physically develop and i wanted photos in action to show resilience and determination towards this group of students.

The photos of the arts, being two men painting on canvas was to show homage to the creative kind who are very different and unique however they are still at hard work shining in what they want to do.

The photos of the people studying, being one in the library and one in the science lab, these are the academically driven who love subjects such as maths, english and Science.

The photo of the world with all religions shows that although the client is a catholic college it shows that they're multi-faith and open to all religions and walks of life, this is also shown in the photo of the thumbs this shows that the client is a multicultural environment and they have the aspect of respecting everyone.  

The photo of the college is to show 


I believe this moodboard and what it contains will be fit for creating a suite of idents because my theme of "Shining" is apparent throughout all 4 because i will have people expressing themselves however we will express it in the way that there are 3 types of student one being academically driven, the other being a sport fanatic and the other being a creative type of student.

The reason i believe this is original and imaginative is because i know this concept has been used but i want to recreate it around the clients idea and show all the values in which the client believes in.

Task 1D

Nature
The nature of this brief came along as formal however i found that there was a lot of things that could of been negotiated such as the duration of the Ident and the target audience but i also found that i would have to look at issues such as filming people who are underage and are still classed as children. also i found that i wanted to negotiated the brief where it said about creating 4 seasonal Idents. also i found that the brief was also quite negotiable because it gave us the choice to create stop motion or live video Idents. when it came to the theme and design we was entitled to our own original ideas with imaginative input

Demand
when it comes to demands we were asked to create 4 seasonal Idents with a promotional intent to encourage prospective student to choose Christ The King as their preferred college. when it came to our target audience we were asked to make the Ident for people aged between the age of 15-19 years old of both genders. when it came to production we were given the option to make four stop motion Idents or four live video Idents. In order to carry out the task successfully we would have to show links  and continuity between all four Idents and our concept and ideas would have to be original and imaginative.

Task 1B&1C

Contractual

A contractual brief is a document which is signed by the a company when it is set by the contract. The brief will state everything about the task and will answer any queries such as budget and time span.

Advantages

A contractual brief can be advantageous because it can protect the client about any legal issues. Also its advantageous because the brief is laid out with the deadline so when it comes to planning out progress it can make things easier.

Disadvantages

A disadvantage to using a contractual brief is that is can be to fixed and there is not enough space to negotiate the terms.

Negotiated

A negotiated Brief is when the client arranges a meeting with the company before creating a project and they discuss and negotiate with each other in order to come to a mutual agreement, once they come to a mutual agreement progress can be made on the project.

Advantages

A negotiated brief can be advantageous because there is creative input from both companies. This brief can also be advantageous because it can help the client get an understanding of the concept and its possible creativity.

Disadvantages

Using a negotiated brief could be a disadvantage because production can be held up due to the company not reaching a mutual agreement, this can waste budget and time because this means the isn't fully understood by both parties.

Formal

A formal brief is when the brief is presentated proffesionally in a either a contract or a document that is legally binded and heavily detailed.

Advantages

The advantages of this contract can be that a formal contract contains everything you need to know about your task and what you need to do to go through with the brief.

Disadvantages

The disadvantages when using a formal brief be can be that it is very difficult to negeotate because everything is stated within the brief.

Informal

An informal brief is a brief that includes no documents that are legally binding, this is the most laid back brief that is used during the process of creating a product.

Advantages

An informal brief can be advantageous because the completion date can be altered , which can also show how relaxed and laid back this brief can be.

Disadvantages

This can be a disadvantage because there are no barrier or precautions that can guarantee the work will be completed.

Commission

A commissioning brief is when a large media will hire a smaller independent media company to follow a brief set by the larger company in order to create a product.

Advantages

It can create opportunities for small companies that are small to get exposure and preview their work, gives a chance for opportunities to earn more money.

Disadvantages

This can be a disadvantage because you could give the small company a bad name and representation if they fail to deliver.

Tender

A tender brief is when the company wanting the product created will post the product they want made and then the candidates will have to create a brief on their terms.

Advantages

This can be advantageous because it can create work opportunities for all kinds of different companies.

Disadvantages

This can be a disadvantage because it can cause rivalries between media companies.

Cooperative brief

A cooperative brief is when two companies are hired to work together for example on company could make the product and the other company could distribute it.

Advantages

This can be advantageous because each company can work on their specific skill set in order to increase the quality of the product.

Disadvantages

This can be a disadvantage because the companies may disagree and could cause conflict.

Competition

A competition brief is a brief which is open for anyone to enter, all companies will be entered but only one can be chosen.

Advantages

This could be advantageous because it gives you a chance of working with the company if you win, also there will be no cost to enter the competition.

Disadvantages

However this can be a disadvantage because if you are not chosen, you lose and you have wasted time and resources.

moodboard

Task 1A: Brief Analysis (VLOG)

Task 2b: Video Log

The Grid: Stop Motion Ident

Task 2a: Annotating The Brief

UNIT 29: Annotated Music Brief from WMT Productions