Major label:Beyonce-Hold Up
Image
Beyonce is portrayed as a strong independent black woman and has used this video to create controversy due to the alleged rumours of her Husband Jay Z cheating and she just spent the song time calling them out. Vouyerism tends to be a theme throughout with her wearing quite revealing clothes and her image is viewed a a ruthless but powerful women.
Budget and Production
The Budget for this video must of been of 500k due to the long introduction being filmed under water and then a video filled with pyrotechnic stunts.
Synergy and Product placement
When watching the video there is loads of annotations , which is advertising Tidal and her upcoming album called "Lemonade".
Audience
This music videos applies to her large musical following which varies of long time listeners or first time listeners.
Strategy
The idea of this music video was used to promote her new album "Lemonade".
Monetisation
Beyonce used platforms such YouTube and Tidal in order to gain revenue.Pros:
More money and resources, which means:
- Music production to a High Standard
- your own staff such as technicians, sound engineers and musicians
- Major distribution and networking
- Endorsements and advertisements
- Music videos
- Tours
- Merchandise
- Advertisement on a large scale
- Loss of Freedom
- In debt to the label
- Success isn't instant
- Not allowed to be yourself
Indie Label
la Dispute
Image
The image of the band is be perceived as sacred due to the fact that they're in a church.the music video is a performance based piece the group stands together to resemble a boy band image. this is a live performance so it can be used as an advert for when trying to sell tickets to their shows.
Budget and production
this music video would have taken no more than £1000 due to the fact that there is no special effects in this video, but the location in order to hire a church it may cost money depending on the length of the shoot.
Synergy and product placement
product placement is not common in an indie artists music video. there is not product placement in this video.
Audience
the audience is apparent in the video due to it being a performance piece the crowd are visible and this will be linked to whos buying there music.
Strategy
The strategy of this video of them performing in a church could be a strategy to appeal to a catholic and christian fan base. also it can be seen as a nice act as their performing in their local church
Monetization
An outlet for them to gain views would be youtube and they would monetize the music video.
Pros:
- Work with people like you which are upcoming
- You can network and collaborate with other artist like you
- Freedom to create what you want
- Artist Friendly
- can help you get noticed by Major labels
- you're your own boss
- No Contracts
- Less money
- Amateur studios
- No money upfront
- Touring is unlikely \
Independent
Image
The image that the artist is trying to be artistic in the sense that throughout the video he has created, every lyric he refers to he displays in the video. the location of the video of his hometown of Croydon and it shows that he is proud of where he comes from also he has a different approach to rap videos due to the sense that most rappers don't include they mum in their music video which shows how distinctive independent is to a record label because they would demand close ups and they wouldn't allow the artist to be themselves.
Budget and Production
the budget of this video problem cost £5000 due to Stormzy being an independant artist, all funding of the music video would be his own cost.
Synergy and Product placement
There is product placement and references through the video for example there are references and images to Adidas, Eastenders, Whatsapp, Iphone and many more.
Audience
The audience of Stormzy will tend to be people in the area of Croydon and people that like the genre of music he is associate with that is grime.
Strategy
This was Stormzy's breakthrough track which gained popularity instantly.
Monetisation
The image that the artist is trying to be artistic in the sense that throughout the video he has created, every lyric he refers to he displays in the video. the location of the video of his hometown of Croydon and it shows that he is proud of where he comes from also he has a different approach to rap videos due to the sense that most rappers don't include they mum in their music video which shows how distinctive independent is to a record label because they would demand close ups and they wouldn't allow the artist to be themselves.
Budget and Production
the budget of this video problem cost £5000 due to Stormzy being an independant artist, all funding of the music video would be his own cost.
Synergy and Product placement
There is product placement and references through the video for example there are references and images to Adidas, Eastenders, Whatsapp, Iphone and many more.
Audience
The audience of Stormzy will tend to be people in the area of Croydon and people that like the genre of music he is associate with that is grime.
Strategy
This was Stormzy's breakthrough track which gained popularity instantly.
Monetisation
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