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Budget of music videos
 the prices of music videos can vary for example they could cost as little £20 or as much as £500k, the reason i say £20 is because Ed Sheeran's debut track"A Team" cost only £20 to create and that money was used to purchase a crack pipe and a pair of fishnets.if we compare this to a video such as " Gangnam Style" we can see that the budget for Gangnam style was alot bigger.when considering budget you have to think about these things:

• Props
• Locations 
• Crew
• Food
• Cast
• Equipment
• Editing

Here below are some examples of music videos with the Budget it took to create it:

• £25k

• £35-£50k

• £50-£75k

• £100k

• £150k

• £200k

• £250-£300k

• £500k+

https://www.indigoprod.com/nyc-video-production-blog/2013/08/how-much-does-it-cost-to-make-a-music-video/

The History of music videos

                                                                                  
 Bessie Smith- St Louis Blues(1929)

Music videos began in the 1930s, but one of the earliest to date would be singer Bessie smith with st Louis Blues which featured in a two reel short film. A music video at this time was different to a modern day music video,due to the colour still being black and white. although there may be alot of differences the conventions we still similar to modern day for example this a live performance piece and there are different cuts which implies this is a multi-camera production.

The Beatles-Strawberry Fields Forever(1967) 

This music video is based on John Lennon's childhood but the band have portrayed this happy image of a boy band which is still apparent to date and as you can see a change in technology due to the music video being in colour. This music video has a narrative so it automatically appeals to visual audience. Also there is use of hyper reality for example it shows the Beatles walk out in expensive costumes to add a sense of wealth and to want people to have this. This was one of the first msuic videos in colour.

David Bowie-Life On Mars(1971)

This video is effective due to the fact that it is a basic lip sync but the shots and effective props can create conventions for example, his appearance is associated with his stage persona called "Ziggy Stardust" which was Bowie's way of showing Iconography towards his fans so they could act like him and dress like him.  

The Buggles- Video Killed The Radio Star(1981)

This music video was the first ever music video to be played on MTV. The name of the song is self explanatory in the sense that music videos actually ruined the radio star, Artists werent being credited for the way their music sounded but for the way there music video looked. for example Radio was dying out and the only way to gain popularity was to create a music video and become a Movie star
for your music.

Micheal Jackson- Thriller(1983)

In 1983, Michael Jackson, Epic Records and Vestron Video, released the music video for thriller. The video itself, had a running time of 13 mins and was loosely based on the horror film "An American Werewolf in London". Micheal Jackson's Thriller video was unprecedented. This was because it was the first ever music video (By a mainstream artist) to create and use the concept of a short film.

What was important about the 1980s?
In the 1980’s, MTV was launched. MTV was the first music channel to broadcast many different artist’s music videos. The first ever music video which was played on MTV was The Buggles’: Video Killed the Radio Star. The 1980’s was also the era of where short films were introduced in music videos. Michael Jackson was the first artist to have a short film music video, Thriller, which was 13 minutes.

How is it recognisable as a music video?
This music video was released in 1983, which has a total of 299 million views. As the lyrics sound romantic, the song is somewhat disturbing. “Every breath you take I’ll be watching you”. This song is about a hooking stalker. It is always interpreted because of the way it sounds but people do not choose to listen to the lyrics properly. The main artist in the band, Sting wrote this song after divorcing his wife. He personally things the song is “a nasty little song”, “evil” and “about jealousy and surveillance and ownership”. P Diddy sampled this song and named it as I’ll Be Missing You. He wrote this song for the late The Notorious B.I.G Wallace, who was murdered in 1997. 
In the music video for The Police, it is hyper-reality because the music lives within the ash tray. There are effects such as fade ins, and outs and it is in black and white. There is also lip-syncing, for the majority of the video because it is a live performance where you see the band playing instruments and one of the members, Sting singing the song. 


Cultural change in the 1980s. 
The 1980’s was the beginning of globalization, the AIDS epidemic killed 39 million people and the United Kingdom and United States moved closer to the laissez faire. However, this track hit US's Number One and was there consecutive for 8 weeks. 

PSY-  Gangnam Style(2012)
This Music video went viral and is now the most viewed video on YouTube, this video shows conventions of Hypereality by showing things such as Ferrari's and expensive clothing. I would say this video is quite controversial due to the fact that this is South Korea where you are enttiled to be yourself but in the North of Korea its a dictatorship which shows a wide range of contrast between them.

Monetisation
Monetisation is when you as an artist or a content creator can have a partnership with a YouTube network and they can monetize videos on your channel so you can gain money off of revenue. for example you can get a company to sponsor you and they will place an advertisement before your video and you can claim a percentage of revenue made of off the advertisement. the rate of pay for monetisation can be £1.50 for every 1000 views you gain. so for example the music video "Gangnam Style with 2,642,546,333 views made over $8 million in revenue, this video went viral due to wacky lyrics and dancing.