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(i) What is the Theme
When it comes to our 4 Promotional idents the theme we have chosen is the idea of “Things come to life” this is going to be shown through all 4 promotional idents.
The first ident will be located in the studio and a student will be using the mixing desk and then the student will walk out of the shot and the mixer will come to life and the faders will be moving up and down rapidly and then the computer screen will display with the CTK TV logo.
The second Ident will be located in the art room, a student will draw a cartoon man and then the teacher will walk out of the room and the drawing will come to life in the form of a playdoh and then the student will sqaush the playdoh figure and then it will reveal the CTK TV log in playdoh.
The third ident will be located in a lab and there will be a students creating a chemical reaction, which will form the CTK TV logo, this logo will be created using playdoh. In the colours purple and white.
The fourth Ident will be located in the sports hall, there will be a group of students playing football and then they will walk away to have a break and the ctk logo will appear made out of footballs.
(ii)What colours are going to be used
For all of our idents the main colour scheme is going to purple and white, which are the college’s colours so we are linking the colour to college so its recognizable that the ident is for CTK TV.
(iii) What is the visual style
The visual style that is going to be consistent through all the idents is that all the idents with have a visual style with the use of stop motion in order to add to the creativity.
For all of our idents the main colour scheme is going to purple and white, which are the college’s colours so we are linking the colour to college so its recognizable that the ident is for CTK TV.
(iii) What is the visual style
The visual style that is going to be consistent through all the idents is that all the idents with have a visual style with the use of stop motion in order to add to the creativity.
(iv) where it will be filmed
The suite of promotional idents will be filmed on college grounds but we will need access to certain rooms such as the studio, sports hall, art room and the studio.
(v) What is the Tone
The tone of our promotional idents would be lively and abstract because our idents will be coming to life and i would say our concept to promote a college is quite abstract has quite unique approach.
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