Shot-list For music video from WMT Productions

Shooting Script

Shooting script from WMT Productions

Treatment

Individual contribution to the 500 word Treatment for each member

(i) How it will create or develop Image for the artist (descriptive words

that link your idea to how it is creating a personality for the artist - sexy, rebellious, vulnerable, creative, underdog, criminal etc.)

The music video will create or develop the image for the artist, Ugø as a rebellious individual who likes to break the rules, as he is the cause for everyone in the meeting room going wild. As this music video will create a personality for the artist, which will be, dominant and powerful because of how he is portrayed in the music video.

(ii) How it visually interprets the track both music & lyrics

The track will be interpreted by the lyrics for example, we will have a hidden meaning or prop placed in the video and it will create mystery for the audience. To associate with the lyrics for example the lyrics that are "welcome to the parish you are here for a christening" will tie in to the location because we're filming in an abandoned place.
Also regarding track when there is reverb used within the chorus we will apply effects such as earthquake and slow motion.

(iii) How it is on Trend for the Genre (with reference to competitors)

This music video that is in the process of being created is on trend because artists in hip-hop videos are bragging about themselves and their status in hip hop world and they reflect themselves as dominant characters showing power, importance, and a hyper real image in order to sell to audiences. it also reflects on the image of the artist explain to audiences in which how he wants himself to be seen as through his track it expresses he wants to be important and that he wants to show his potential.The music is expressing that he is bragging, important, his in charge (in control), he’s got the potential, worries about himself than others. It feels spacey, fast pace and hard hitting. Firstly, we will be having the artist In the office working

The music portrays that of an urban theme as it is fast pace, gritty, edgy, rough and in your face.

(iv) How and where it will be filmed over how many days (ie how will the shoot be split into sections etc)

The music video is going to be filmed in 3 different locations. The locations that we are going to shoot the video at are St Dunstan's Cathedral, Thamesmead, Southmere Lake and Erith. We have specifically chosen to shoot the music video in St Dunstan's Cathedral for Narrative and Aesthetic purposes. The Cathedral serves as a place of importance for the artist in the music video. He goes to the Cathedral for self-reflection and to seek answers to unspoken questions. The shoot for the music video will be spread over a week.

Mood-board Regarding Visual Style
The track will be interpreted by the lyrics for example, we will have a hidden meaning or prop placed in the video and it will create mystery for the audience. To associate with the lyrics for example the lyrics that are "welcome to the parish you are here for a christening" will tie in to the location because were filming in an abandoned place.
Also regarding track when there is reverb used within the chorus we will apply effects such as earth quake and slow motion.

In the music video i will use high key and low key lighting. the locations that we are using is an abandoned cathedral in St Dunstans, then a office location and then southmere lake. within the video i will use canted angles and then i use effects such as lens flares and earthquake. i will props such as ski masks in order to create fear and intimidation. the costume will vary between a black suit and all black casual clothes.

Pitch For My Unsigned Artist

My Pitch For My Unsigned Artist

Assessment 3C - How to Guide of Music Video Techniques (iii) - Chroma Key & Effects

Chroma Key and Effects 

Successful uses of Chroma Key
Chroma key would be used to create something that would be difficult to create for example if you wanted to film a music video of someone performing in the Bahamas and as a small film maker you can't afford to fly over to the Bahamas. so you will use green screen in order to pull off this effect off. the main reason why production companies use green screen is because they can achieve unrealistic characters in music videos, a good example of this in music videos would be "ET" By Katy Perry, this video won an award for special effects.

Another reason why music videos would use green screen and special effects would be used to achieve "Hyper-reality" in the sense that we as film makers can create a world that doesn't exist. If chroma key is used well it can create an atmosphere which is completely unrealistic and also you can achieve something quite unique. for example with greenscreen you can interpret the lyrics. this is shown in "Good Life" By Kanye West.

Unsuccessful uses of Chroma Key

Bad chroma key can sometimes be down to having a very bad editor or it can be used to create a style. A video that can describe this would be Lil Yatchy's "1 NIGHT.  This video contains a ridiculous amount of chroma key but the artist said the purpose of this was to establish his personal style to show that he was fun, Random and energetic.  This video contains alot of intertextuality so in order to fit all his links with existing content he made sure that he overlapped all his links, so the video looked messy but creative. When videos tend to have such bad chroma key or effects, they tend to go viral.

Another example of a bad use of chroma key and effects in music videos would be Kanye West's video for his track "Bound 2" which went viral overnight due to the fact that the video contained bad effects and green-screen and the video also contained him and his wife having intercourse on a motorbike. so in relation to Goodwin this contained Voyeurism and because it became viral and people created Parody music videos. it was recreated by famous comedians "Seth Rogen" and "James Franco."

Bad Example of Chroma key

The video for David Hassellhoff's video "hooked on a feeling" is known for its dreadful use of green screen For example throughout the video there is hypereality as he is flying but the execution to create the effect that Hasslehoff is actually flying is bad because the subject doesn't fit in to the shot due to poor choice of mise en scene.

Are music videos reliant on Green-screen and Effects?

I would say music videos rely on effects quite a lot but the more technology that is established, artists tend to face the problem that they don't want to be cliche so they would use old styles of video for example VHS in order to create a nostalgic feel for such a futuristic endorsed mindset of the audience. Film makers rely on special effects because now film makers are being recognised for what they contribute to the video instead of the artist taking all the credit. this is why today there are music video producers that are becoming well know for example:

• Kaylum
• Hype Williams 
• Director X
• Benny Boom 
• and many more

The reason why these people are becoming well known for they're work and they get credit as well as the artist is because companies now offer awards for special effects and directing music videos.

How to Guide: Chroma key and Effects

In order to use chroma key you would need to create a set with correct lighting to avoid hotspots and also you would use a green screen in order to distinguish the colour difference so it would be easier to key the music video. once you have filmed your clip with the green screen and the correct lighting you can begin to piece your video together, so now you would go into post production. Chroma key requires an editing software such as Final Cut Pro or Premiere Pro.

So once you import your footage and place it in your timeline you would need to apply an effect called "keyer" and once you have applied this effect the footage will crop the green background and make the background black.

Once the background is black you will be able to place other backgrounds on the footage. so if i wanted to overlap a drone shot of New York over this clip. i would drag the clip of the New York Shot and i will place it a layer below the lip-Syncing.

I source the footage from shutter stock. Once this is placed upon my footage this was how i created my Chroma key test clip.

3C: How To guide on Camera Movements and Camera Angles

Camera Angles and Movements
Tilt

Tilt is when the camera moves up and down. in order to carry the shot out you can use a tripod and slowly tilt the tripod up and down slowly and that is how you carry out a tilt. This shot would be used to show the whole subject in the shot, the subject will tend to be the artist. so the tilt can be used to establish the artist. an example of this would be the video for "Upper Alcheon" by  Travi$ Scott. at 3 minutes we can establish that he is the artist.

Arc

Arc is a angle used to establish that the world revolves around the artist, in order to carry this shot out you need to let your subject stay in a certain area and then as the camera operator you need to walk around the artist. this technique is commonly associated with the genre grime a good example of a music video containing Arcs would be " The Game is Mine" by C-Biz. this shot in the video is used to show the people and the world that revolve around him.

Track Away
A track away is used creates the effect as if the camera operator is running away from the artist this is used in order to make the artist look powerful, dominant and aggressive. regarding how to film a track away, you need to have some sort of steady cam or some sort of gimbal and what you have to do is have the artist walk towards you , looking into the camera and then you keep a meter gap between the artist and you being the camera operator. a good example of this was "Know Me From " By STORMZY.

Dolly In

A dolly in is when you have a camera placed on a track and slowly and steadily you would move closer to the. in order to pull off this movement you require a track for the camera to move along. At minute and 38 seconds of the track "used to this" the camera moves toward the artist slowly. the purpose of this being used in music videos is that it is an effect shot that can distinguish the artist in such a busy environment.

Low Angle

The purpose of using a low angle is to make the artist look dominant, powerful and a threat to the audience , for example the low angle is crucial when making a chracter looking bigger then they are. in order to achieve a low angle, it requires the camera to be low however you face the lens up so all of the subject are in the shot. a good example of when this is used would be at 1.02 in the music video for "MAD" by Bugzy Malone.

High Angle

The purpose of a high angle can be used in two meanings that you are trying to potray for example one of them being to show the vulnerability of a subject however the other meaning would be used to show the insignificance of a subject. In order to film this shot you would have to have the camera placed in a high location and then you would place the subject in the shot below you, this can give the effect that the artist is camera shy, scared and vulnerable.

Canted or Dutch Angle

The purpose of using a canted angle in music video can be used to the show how the music effects the artist also it can be used to show whats going on in the artist's head. in order to film this shot you would usually use a tripod and you would tilt the head to the left or the right and then you would gradually tilt it back across to the opposite side. a good example of a canted angle would be in "That Part" ScHoolboy Q.

Crash Zoom

The purpose of using a crash zoom would be to show something so crucial in a shot such as a reaction or something that is relevant and important. in order to pull this technique off you need to zoom rapidly so when the reaction is due, you zoom with the lens in order to deliver a fast and abrupt zoom. a good example of this would be when the actor playing Micheal Jackson's girlfriend reacts from him turning to a beast at 8.25.

Birds eye view

The purpose of using a birds eye view shot would be used to show that the artist is vulnerable and lonely however it can create mystery because we can not see everything placed in the shot. in order to use this technique you would have to stand about the artist and gradually move the camera higher and higher a good example of a birds eye view is "California king bed" by Rihanna. 

Handheld

The purpose of using handheld when filming a music video can be used to create and gritty and nostalgic effect of a VHS camera however a handheld can be used in chases. in order to achieve this effect you would not use a tripod or a steady cam. a good example of this would be "Thats Not Me by Skepta and JME. 

Comparison to my Summer music video

If I compare the techniques I've looked at I would say I have only covered a few in my summer music video i made with Eunice and Daniel. The most dominant camera movement in my summer music video would be a Track away, for example the video was one long track away with a few cuts. the other movements and angles I used were Tilts and a low angle. I feel as if the look of my summer video was inappropriate for the genre associated with the track I used. when creating the music video for "So Long" i used "Know Me From" as a good example and guideline that i could follow for example incorporating the artist chasing the camera, when the song is in full flow. so thats where I got the idea of the tracking away shot.